The Nescafe promo campaign is designed to captivate consumers through an interactive and engaging experience, inviting them to unlock a world of prizes by participating in a unique code-entry mechanism. Meticulously crafted artworks feature diverse characters holding sachets in dynamic ways, emphasizing the product and conveying a youthful energy with added doodles.
The campaign's tagline, "A World of Prizes, Win with Nescafe," captures the essence of an engaging experience that goes beyond a beverage choice.